COLOUR

Colour Palette

Our primary colour palette is dark and elegant. It focusses on simplicity and has a minimalist feel, but pairs perfectly with our imagery and pattern to create an expressive identity.

Colour Palette

Our primary colour palette is dark and elegant. It focusses on simplicity and has a minimalist feel, but pairs perfectly with our imagery and pattern to create an expressive identity.

3.1

Primary Palette

Black

HEX #1B2225

RGB 1 0 8

HSL 248, 100%, 2%

White

HEX #FFFFFF

RGB 255 255 255

HSL 0, 0%, 100%

Slate

HEX #1B2225

RGB 27 34 37

HSL 198, 16%, 13%

Silver

HEX #D3D3D3

RGB 211 211 211

HSL 0, 0%, 83%

Ice

HEX #F8F8F8

RGB 248 248 248

HSL 0, 0%, 97%

3.2

Proportions

Color is organized here by size. The bigger the bar, the more it should be used in our identity.

3.2

Proportions

Color is organized here by size. The bigger the bar, the more it should be used in our identity.

3.2

Proportions

Color is organized here by size. The bigger the bar, the more it should be used in our identity.

60%

20%

TYPE

Typography

TYPE

Typography

TYPE

Typography

Intro

Logo

Colour

Primary

Proportion

Typography

Pattern

System